Marketing

Configure send classifications

Document the purpose and handling rules for marketing and transactional emails.

How to do it

  1. Open Subscribers and find Send classifications.
  2. Create a named Marketing or Transactional classification and record requirements, dos and don’ts.
  3. Open an email and select the classification under Audience & delivery settings, then save the email version.

Check your result

A send retains the classification used for its delivery, and test sends do not enter campaign metrics.

Good to know

Transactional messages must correspond to a specific service event; campaign blasts and coupon offers are rejected. Review local requirements before sending.

Still need help?

Tell us your BU code and the step where you got stuck. Do not include passwords, BU PINs, tokens or recovery codes.

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