Commerce

Create audiences from store customer value

Target Contacts using saved store LTV, purchase count and a configurable value group.

How to do it

  1. Open SupaCommerce → Customers and save low and high thresholds for each currency.
  2. Open Audiences and choose Store customer values as the primary object, or add it as a related object to Contacts.
  3. Filter by Store, Currency, LTV, Purchases or Value group (Low value, Mid value or High value). Select the related Contact Email as the recipient when Store customer values is primary.
  4. Preview the matched Contacts and eligible recipients, then save the audience. Use Data Finder → Store customer values to query the saved records.

Check your result

One value record is maintained for each store, Contact and order currency. Paid orders update LTV; cancellations and returns remove their value. Changing saved thresholds reclassifies existing customers.

Good to know

Enter LTV in the selected currency’s normal amount: ₹2,999 is 2999 for INR. Internal minor units are available in Data Finder for reconciliation. Previously saved audience rules using minor units retain their original thresholds. A missing threshold yields Not set. Marketing consent and suppression still apply when sending.

Still need help?

Tell us your BU code and the step where you got stuck. Do not include passwords, BU PINs, tokens or recovery codes.

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