Social marketing

Plan and hand off social media posts

Use campaign-linked content, approvals and tracked publication.

How to do it

  1. Open Marketing → Social studio → Compose. Choose a supported network, shared campaign, title, copy, media link and target HTTPS URL.
  2. Set an optional planned handoff time. Target URLs receive campaign UTM parameters on save.
  3. Submit the draft for review. A Social approver can approve or request changes with a note.
  4. Copy approved content, open the selected network and publish through your authorized account.
  5. Paste the actual live post URL and confirm publication. Record impressions, clicks and spend from network reports; export visible performance when required.

Check your result

A post is marked Published only after an approved post receives a live URL from its selected network.

Good to know

Planned dates are manual handoff targets. Direct auto-publishing and automatic analytics need approved provider integrations and are not connected in this release.

Still need help?

Tell us your BU code and the step where you got stuck. Do not include passwords, BU PINs, tokens or recovery codes.

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